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''Pink Ribbons, Inc.'' is a 2011 National Film Board of Canada (NFB) documentary about the pink ribbon campaign, directed by Léa Pool and produced by Ravida Din. The film is based on the 2006 book ''Pink Ribbons, Inc: Breast Cancer and the Politics of Philanthropy'' by Samantha King, associate professor of kinesiology and health studies at Queen's University. The film documents how some companies use pink ribbon-related marketing to increase sales while contributing only a small fraction of proceeds to the cause, or use "pinkwashing" to improve their public image while manufacturing products that may be carcinogenic. For the millions that are raised for breast cancer research by the campaign, the film argues that not enough money goes to prevention or exploring possible environmental factors. ''Pink Ribbons, Inc.'' features interviews with critics of the pink ribbon campaign, researchers and cancer patients as well as cancer fundraisers such as Nancy Brinker, head of Susan G. Komen for the Cure.〔 Pool interviews Charlotte Haley, who began a peach-coloured ribbon campaign more than 20 years ago to press the National Cancer Institute to increase its budget for cancer prevention research, from a mere 5 per cent. When Haley was approached by ''Self'' magazine and cosmetics company Estée Lauder in 1992 to use her ribbons in a breast cancer awareness campaign she refused, because she had no desire to be part of a commercial effort. So the company changed the colour to pink, to circumvent Haley's efforts. Also featured is the "IV League," a support group in Austin, Texas for women diagnosed with Stage 4 breast cancer, who feel unwelcome in the pink ribbon movement because, in the words of one member, "They’re learning to live and you’re learning to die."〔 Author Samantha King has called it “the tyranny of cheerfulness.”〔 ==Development== Din, an NFB producer, is a breast cancer survivor who had read Samantha King's book as well as Barbara Ehrenreich's 2001 ''Harper's Magazine'' article "Welcome to Cancerland" after her own experience with the disease and its treatment: After developing an outline for the project with help from scriptwriters Nancy Guerin and Patricia Kearns, Din began looking for the right director, and approached Pool with the project.〔〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Pink Ribbons, Inc.」の詳細全文を読む スポンサード リンク
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